Creating video content is one of the most powerful ways to market your business, build brand awareness, promote a product, or launch a new feature, to name just a few. Admittedly, people love videos. In fact, according to Cisco, 82% of all consumer traffic is expected to come from videos, by 2020. If you are ready to get your audience’s attention, broaden your reach, and connect with your target group(s) across various platforms, we give you some business video marketing ideas you could consider adding to your marketing strategy.
If you have your own website or manage a site that is not using HTTPS, you might have received an email from Google recently. To sum it up, Google said that they were going to begin showing a “NOT SECURE” warning on websites not using HTTPS. This includes both HTTP pages viewed in “Incognito Mode” as well as those that collected passwords, credit card details, and other personal information from users. From now on, every HTTP page will be marked as non-secure. So if you own a website, it would be wise to switch to HTTPS as soon as possible.
Marketing a business, any business, to gain visibility online takes a lot of time and a considerable investment on behalf of the entrepreneur. This can be particularly challenging for small business owners now trying to spread their wings in the business world. Even those running their business for quite some time usually have the time but lack the cash to help reach new customers and make traction. However, the game is not lost yet. Pursuing the right strategies for marketing your startup online without breaking is achievable. Below, you will find some of the most effective, yet cheap, ways to accomplish that.